Overview

The dynamic all-new Ford Focus is coming to the UK in March 2011, with an exciting two-model line-up of sporty 5-door hatchback and stylish 5-door estate. This popular fleet model has already sold over 1.4 million units in Britain since its launch in 1998 and the Ford Focus has become a favourite with both consumers and fleet drivers alike.

This all-new Focus offers customers the highest standards of quality and detailed craftsmanship, outstanding fuel economy, and takes the Focus driving dynamics to a completely new level. The new platform will also underpin at least 10 vehicles around the world for Ford and account for over two million units of annual production by 2012, so this is an extremely important model for the manufacturer.

Available in Edge, Zetec, Titanium and Titanium X, with a variety of powertrains, it offers an extensive range of cars to suit any budget.

New Streamlined Design

Both the Ford Focus bodystyles (hatchback and estate) share a sporty and dynamic character, marking the next evolution of Ford’s acclaimed design language, which has contributed to the growing popularity of the company’s latest cars.

At 1,484mm high (on 17-inch wheels), 4,358mm long and 1,823mm wide (without mirrors), the new 5-Door model is 16mm lower, 21mm longer and 16mm narrower than the current Focus. Its wheelbase is 8mm longer at 2,648mm.

Stylish Yet Functional Interior

The striking, dynamic quality of the exterior of the new car is reinforced by the distinctive design of the interior. This new Focus has a modern, cockpit-style interior incorporating Ford’s latest generation Human Machine Interface (HMI) system, with twin five-way toggle switches on the steering wheel, controlling the two main vehicle displays located in the instrument cluster and high in the centre of the instrument panel.

In addition the all-new Focus includes a host of other features to make life easier behind the wheel and as enjoyable as possible. These include a new front seat design – offering much better support and comfort, ample interior stowage options and flexible 60/40 folding rear seats which can further extend the generous luggage compartments.

Unmatched Driving Quality

An advanced Torque Vectoring Control system is now fitted as standard and enhances the excellent cornering stability and agility. The Ford engineers have also retuned and enhanced the innovative suspension controls, developing optimised new designs for the ‘Control Blade’ multilink rear suspension and the semi-isolated front sub-frame. Plus, the chassis design also incorporates a completely new Electric Power Assist Steering system.

Ford ECOnetic Technologies Minimising CO2 emissions

In addition to the highly efficient petrol and diesel powertrain models offered in the new line-up, the new Focus car range incorporates other innovative features from the Ford ECOnetic Technologies programme to help minimise fuel consumption and CO2 emissions.

The all-new Focus is the first Ford model to standardise Auto-Start-Stop technology across a significant part of the range. All vehicles with the 1.6-litre Ford EcoBoost petrol engine and the 1.6-litre TDCi diesel engine are now equipped with Auto-Start-Stop, with CO2 emissions starting at just 109g/km for the diesel model.

Ford Enhanced Driving Technology

The Focus is first Ford to offer a significant number of driver assistance features based on an advanced digital camera system. The camera system supports the driver staying safely in lane, remaining alert at the wheel, monitoring the latest traffic signs and operating the headlamp high beam, offering improved driver confidence and safety.

Premium Sound Systems

The new Focus is available two audio systems offering enhanced sound quality and improved radio reception. Titanium and Titanium X Focus models are offered with an impressive nine-speaker next-generation Sony system which includes a stylish piano black control panel, DSP, DAB tuner, and a standard twin-antenna aerial.

Powertrains – Economy & Lower CO2 Emissions

Available with a range of fuel efficient petrol and diesel engines including the new 1.6-litre 150PS Ford EcoBoost engine, the next-generation petrol engine combines fun-to-drive performance with excellent fuel economy and CO2 emissions

The 1.6-litre Ford EcoBoost engine delivers the strong low-end torque and responsive performance of a much larger capacity engine, but with the size, weight and fuel economy of a much smaller unit. Each of the powertrain options on the new Ford Focus will provide its driver with extremely low CO2 emissions and impressive fuel consumption:

• 1.6-litre Duratorq TDCi with Auto-Start-Stop – CO2 emissions from 109g/km, average fuel consumption from 67mpg

• 2.0-litre Duratorq TDCi – CO2 emissions from 129g/km, average fuel consumption from 56mpg

• 1.6-litre Ford EcoBoost with Auto-Start-Stop – CO2 emissions from 139g/km, average fuel consumption from 47mpg

• 1.6-litre Duratec Ti-VCT – CO2 emissions from 136g/km, average fuel consumption from 48mpg

These state-of-the-art engines are also complemented by advanced transmissions, including the smooth and efficient Ford PowerShift 6-speed dual-clutch automatic gearbox, and the all-new Ford Durashift 6-speed manual transmission.

Summary

An important new model for Ford, the all-Focus now looks even better than before and is not likely to disappoint. Ford business contract hire prices should be loaded shortly once final prices and technical specifications are confirmed.