Lexus 4×4 is number one in J D power survey
The Lexus RX and Toyota’s hybrid car, the Prius, are the first and second rankings in the J D Power and Associates/What Car? 2009 UK Vehicle Ownership Satisfaction Study (VOSS)SM. The Lexus RX scored 853 points out of a possible 1,000, with owners reporting high satisfaction with the model’s quality, reliability and dealer servicing experience. The Toyota Prius scored well on running costs and vehicle quality/reliability.
Steve Fowler editor of What Car? said” Sales of SUV’s may be on the slide, but it’s clear that owners of the Lexus RX 4X4 would gladly recommend their car to others. Many of the RXs in the survey were hybrid models and with the hybrid Toyota Prius in second place, it’s clear that environmentally friendly cars are hugely satisfying to own”.
The 2009 UK Vehicle Ownership Satisfaction Study (VOSS)SM is the successor study to the UK Customer Satisfaction Index (CSI) and is based on evaluations of more than 15,700 online interviews from UK car owners after an average two years of ownership. The study includes 29 brands and 101 models and the vehicles are ranked on the following factors in order of importance:
- Vehicle appeal which includes performance, design, comfort and features (37%).
- Vehicle quality and reliability (24%).
- Ownership costs which includes fuel consumption, insurance and costs of service and repair (22%).
- Dealer service satisfaction (17%).
Susan Barnes, European automotive director at J.D Power and Associates said “Lexus consistently delivers an exceptional experience for customers in the UK. In these challenging times, satisfaction programmes could well be worth the investment. Incentive schemes for the automotive sector might boost vehicle sales in the short term but a vehicle purchase which is made as a result of an exceptional experience should be the longer term goal”.
The top five manufacturers in the survey are Lexus, Honda, Mercedes-Benz, Skoda and Toyota.
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