Vorsprung Durch Technik – Audi celebrates its 40th anniversary
Friday, June 3rd, 2011Audi has just celebrated the 40th anniversary of its famous “Vorsprung Durch Technik” brand which advertising agency BBH brought to life back in 1971. It translates as “advancement through technology” and this perfectly encapsulates what the Audi brand stands for now, just as it did 40 years ago.
The Audi NSU range with its rear-engined air-cooled NSU 2-and 4-cylinder cars, the iconic Audi Quattro, the Audi 100 and the NSU RO80 rotary engined car are just some examples of the brand in action.
Today Audi has 32 models in its line-up with innovations like their TFSI engines, lightweight Audi TT (aluminium and steel hybrid bodied) all-LED lighting, head-up displays, Google mapping functionality plus the all-aluminium R8 as examples of Vorsprung Durch Technik. If you are interested, we have Audi contract hire prices on all 32 models on the site now from Sportbacks to SUVs or Hatchbacks to Avants .


