Many car manufacturers are rejecting digital radios (DAB)
Thursday, November 3rd, 2011Auto Express, one of the UK’s leading car magazines, has found that as many as 50% of car manufacturers are steering clear of offering DAB (digital) radios as either an option or as standard fitment in their new car models. The Department for Culture, Media and Sport has named 2015 as the deadline for turning off the analogue radio network and switching to digital. By doing this the vast majority of in-car tuners would cease to work overnight.
The survey was undertaken with 24 mainstream car manufacturers with Citroen, Fiat, Nissan and Hyundai among some of the makers who have shunned the new technology, according to Auto Express. The problem seems to be poor coverage with only 85% of the UK population able to get digital audio broadcasting at present and only 18% of the radio listening population use DAB (according to audience monitoring firm, RAJAR).
A Citroen spokesman said,”No Citroens have digital radio radio fitted (or as an option) and no date has been set as to when this will change”. An Audi spokeswoman said,”We’ve had negative feedback from customers about poor digital radio coverage. If the broadcasters get the transmitter infrastructure right, then it would be a totally different ball game”.
Digital Radio UK, the body representing broadcasters, manufacturers and retailers, thinks the Government may have to revise the switchover plan from 2015 to possibly 2017. There are fears that a complete switchover would result in the loss of audience meaning it is likely that both analogue and digital will probably run in tandem for a prolonged period.





