
Silver is favourite colour
The annual research from the used car company, Carcraft, has found that buying stereotypes are still alive and have not really been affected by the changing times. Top of the list as the most preferred colour is silver, with 31% of drivers opting for this over any other on offer. This decreased by only 1% from last year.
Coming in second place was blue at 25% whilst black and grey saw an increase of just 1%. The eighties favourite, red, remained steady at 9%, while green fell out favour by 1%. Carcraft’s Marketing Manager, Stacey Ludlow said,”Colour psychologists say silver denotes prestige and wealth. So it could be that drivers are outwardly trying to say, look I’m doing well despite the recession”.
If you are thinking of buying your car rather than car leasing then choose your colour carefully as when you come to sell it, you may find that if you have opted for a colour that nobody wants then you will end up paying for this. Car leasing will protect you from all the factors around car depreciation, as the leasing company owns the vehicle, not you.