F1 CAL

When Ferrari North Europe wanted to put the final touches to their brand new California sports car they turned to the DVLA Personalised Registrations for help. The new Ferrari coupe cabriolet will make its UK debut at the Goodwood Festival of Speed on July the 3rd.

DVLA Personalised Registrations opened up their “F series” plates last year and this provided Ferrari with the perfect opportunity to personalise the car with F1 CAL. 

Richard Gordon, Regional Manager for Ferrari North Europe Ltd said “The California is a ground-breaking car for Ferrari. It’s our first coupe cabriolet with a folding metal roof and front-mounted V8 engine takes our brand into a whole new sector”.

Damian Lawson, DVLA Personalised Registrations’ Marketing Manager said “We are delighted that a DVLA Personalised Registration will feature on the first Ferrari California to arrive on our shores. With Ferrari synonymous with Formula One, F1 CAL, for obvious reasons, shone out from the millions we have in our database as the perfect plate for the California”.