Fiat fleet deal with Aston Villa

Fiat has announced its new fleet deal with the Premier League club, Aston Villa Football Club, after already sponsoring the England football team and Wembley Stadium earlier this year. The four year agreement will include both Fiat cars and Fiat Professional commercial vehicles.

The award winning Fiat 500 city car, Fiat Punto Evo, new Fiat Doblo and the rugged Fiat Ducato are just some of the vehicles being taken by Aston Villa.

Andrew Humberstone, Managing Director FGA UK and Ireland said,”This is another fantastic opportunity for both Fiat and Aston Villa. We are enjoying considerable success with current sports tie-ins and I am sure this latest deal with Aston Villa will bring us similar results”.

Fiat Professional

Fiat Professional, the commercial vehicle arm of Fiat Group, has commissioned a new film sitcom called “The Fleet”. The first viewing of the three minute episode will be on Monday, March the 15th, in a special commercial break during News at Ten.

There will be a further nine episodes of the comedy broadcast on the Internet and the new innovative marketing campaign is the brainchild of marketing specialist krow, which has been appointed to the Fiat Professional UK advertising account.

The sitcom will follow the trials of Pete, played by top comedy actor Phil Cornwell, the fleet manager of Lightfoot Logistics. The script is written by Ali Crockett and David Scott and will feature a strong marketing message from Fiat Professional.

Fiat vans

Fiat Professional is set to show two new vans, the Doblo Cargo and the Fiorino at the forthcoming Food and Drink Logistics Show 2010, which takes place at the NEC, Birmingham on the 21st to the 24th March.

The Doblo engine line-up of a 1.4-litre 16v 95bhp petrol unit and three MultiJet 16v diesels -1.3 (90bhp), 1.6(105bhp) and 2.0 (135bhp) should appeal to most smaller and food and drink logistics transport companies. Standard equipment across the range includes ABS, height adjustable steering wheel, power steering, electric front windows and central door locking.

The Fiorino line-up consists of a 1.4 73bhp petrol and 1.3 MultiJet turbodiesel and offers safe and economical motoring. Fiat contract hire prices for these vans are available now.