Alfa Romeo "Test Me" campaign

Alfa Romeo’s latest television commercial, entitled ‘Test Me’, will be launched this month in a year-long marketing campaign focused on highlighting the reasons why people should buy or lease an Alfa Romeo car. Alfa Romeo recorded impressive UK sales figures in 2011 and wants to  build on this success with the new advertising campaign.

The marketing initiative  compares the MiTo and Giulietta against their closest competitors to emphasise why you could choose an Alfa Romeo instead of a BMW for example. There is also a dedicated website where you can find further information on the campaign at www.alfaromeo.co.uk/testme. 

Some of the comparisons where Alfa Romeo is offering head-to-head examples against BMW and Volkswagen are as follows:

• The Alfa Giulietta 1.4 TB MultiAir 170 bhp ALFA TCT (semi-automatic transmission) is currently the best-in-class for CO₂ emissions at just 121 g/km against the Volkswagen Golf 1.4 TSI 160 DSG at 139 g/km for example.
• The Alfa MiTo 1.3 JTDM-2 85 bhp Sprint possesses fuel efficiency of up to 80.7 mpg on a combined cycle. The Mini One D achieves 74.3 mpg as a direct comparison model.
• The Alfa Giulietta, with a class leading Euro NCAP crash safety score of 106, is higher than the new  BMW 1 Series score of 103.
• All MiTo and Giulietta models offer 3 years complimentary servicing. This is available at an additional cost on VW Polo and Golf models.

Damien Dally, Head of Brand for Alfa Romeo UK comments: “Customers appreciate the stylish lines and sleek design of an Alfa Romeo, but due to preconceived misconceptions, some turn to our competitors, wrongly believing they offer a better proposition”.

He went on to say, “With the new ‘Test Me’ campaign, we can prove that Alfa Romeo offers customers significantly more than the likes of our key German competitors, together with Alfa’s passion, heritage and design flair inherent in every model.  We also boast class-leading economic credentials such as fuel efficiency and environmental considerations. Our customers are able to drive away in something extra special which possesses the perfect combination of style and substance”.

If you want to compare contract hire prices for Alfa Romeo, against the likes of Audi, BMW or Volkswagen, try our Vehicle Type Shopper and select those manufacturers. This quote engine will then display the monthly lease prices and you can see which models offer the best value for money, as well as CO2 and combined mpg.

Alfa 4C Concept

Alfa Romeo is showing off their Alfa 4C Concept at the 2011 Frankfurt Motor Show next month in a new and exclusive “fluid metal” exterior colour. The Alfa 4C Concept is a two-seater, rear-wheel drive coupe and has a 1750 turbo petrol engine with direct injection, ALFA TCT twin dual dry clutch semi-automatic transmission and all Alfa’s latest DNA technology, including Alfa DNA dynamic control selector.

In addition, Alfa Romeo will have an Alfa Giulietta equipped with the latest ALFA TCT twin dual dry clutch semi-automatic transmission as well, offering greater driving comfort and a sportier feel than the conventional automatic gearbox. The Alfa Giulietta with ALFA TCT transmission will be available with either the 1.4 TB MultiAir 170bhp engine or the 2.0 JTDm-2 170 bhp diesel engine.

The MiTo is also on show at Frankfurt with two new engines on offer. It now comes with a 0.9-litre TwinAir TB 85bhp and a new 1.3 JTDm 85bhp diesel engine. The Alfa MiTo TwinAir using Start&Stop and the smart alternator is offering 98g/km of CO2, which is the lowest CO2 petrol engine in its class.

Alfa Giulietta

Alfa Romeo has reported a year-to-date market share increase of 65.07%, over 70% above the industry average, when compared to July 2010 year-to-date figures from the SMMT. When looking at the month of July (compared to last year), Alfa Romeo also recorded a 34.76% market growth versus July 2010, when the average of the other car manufacturers fell by 3.53%.

Confidence in the Alfa Romeo product has grown and in particular the new Alfa Giulietta has been a popular model for the brand. The Alfa Giulietta is not only a beautiful looking car but it is also the safest car in its segment, along with a recording a Top Ten position in the recent J.D Power and Associates 2011 UK Vehicle Ownership Satisfaction Study (VOSS).

Alfa Romeo also offers a new “peace of mind” package to all new Alfa Giulietta and Alfa MiTo customers which includes a three year unlimited mileage manufacturer, 3 years AA cover and up to five years or 50,000 miles complimentary servicing. Alfa Romeo contract hire leasing prices for all models in their range is on the site now.

Alfa MiTo

If you are thinking of leasing an Alfa MiTo, be aware that the new 2011 model year goes on sale in May this year. The Alfa MiTo range has been streamlined from 17 versions to nine, with both Turismo and Lusso trim levels being replaced by the Sprint.

The entry level versions will now be known as Progression and Distinctive and Quadrifoglio versions will replace Veloce and Cloverleaf. Three new engines will be available; a 1.4 8v 78bhp available in the Progression and Sprint with Start&Stop as standard; 1.4 MultiAir 105 bhp (in the Sprint and Distinctive) and a 1.3 JTDM-2 (Sprint only). This latter engine produces 85bhp and CO2 emissions of just 95g/km.

Alfa Giulietta

Alfa Romeo has bucked the new car registrations market in March by recording a 66.35% increase in Alfa Romeo car sales, with the increase led by the new Giulietta. The overall car market was down by 7.9% in March for this key month in the car sales calendar, so this is a remarkable performance.

The manufacturer also reported strong sales for the first quarter of the year with an increase on sales of 60.4% on the previous quarter in 2010. Alfa Romeo has recently introduced some new, stylish and popular models with the MiTo (compact B segment hatchback)  in 2009 and the C segment Alfa Giulietta which offers a class leading Euro NCAP safety rating.

The Giulietta also boasts award winning engine technology, coupe looks with five-door practicality and a superb driving experience and Alfa Romeo contract hire leasing prices are on the site now.

Alfa Romeo MiTo

Fiat has won the Engine of the Year award in the “Best New Engine of the Year category”, bestowed by an international judging panel of 65 specialist journalists from 32 countries. Developed and manufactured by FPT (Fiat Powertrain Technologies) the new 1.4 MultiAir Turbo engines, with power outputs from 135bhp to 170bhp, now equip the Alfa Romeo MiTo, Giulietta, Fiat Punto Evo, Abarth Punto Evo and will soon be seen in the Fiat Bravo too.

Aldo Marangoni, FPT Product Engineering Vice President said,”This award is further confirmation of the Fiat’s Group acknowledged capacity for technological innovation.  Dean Slavnich, Co-Chairman of the Awards and editor of Engine Technology International said “Lots of power, combined with serious reductions in emissions makes this a very good engine. Then, when you look at the fuel economy, Fiat’s MultiAir turbo powertrain becomes a great engine – it’s easy to see why it has won Best New Engine for 2010″. Fiat business contract hire on the whole Fiat car and light commercial van range is on the site now, plus Alfa Romeo prices too.

CLICK TO GET YOUR QUOTE

The sporty Alfa Romeo MiTo 16V Junior 1.4-litre petrol is available on Alfa Romeo contract hire from £186.46 + VAT per month. Offering 47.9mpg and only 138g/km CO2 emissions this is an economical Italian sports car.

The Alfa Romeo contract hire terms are based on the following;

- Non-maintained business contract hire over three years at 10,000 miles per annum.

- Three rentals in advance followed by 35 subsequent rentals. (38 payments in total)

- “With maintenance”, metallic paint and other vehicle options can be added at an extra cost.

- The image shown may not represent the exact model.

Alfa 8C Spider

A Top Gear panel consisting of  TV, magazine and online teams, spanning 24 international editions, has just announced who they have awarded the title of “Most Beautiful Car of the Year” to. This award recognises the most innovative and exciting cars that have been launched over the last twelve months and the winner is a real beauty.

The Alfa Romeo’s stunning Alfa 8C Spider Supercar was described as “perfection” by the Top Gear team. The 8C’s good looks are in a class of their own however the real beauty of the car lies beneath the bonnet. Powered by a responsive 4.7-litre V8 engine this car produces an awesome 450BHP channelled through a 6-speed F1-style paddle shift gearbox to the rear wheels. This produces enough power to take this supercar from 0-62mph in only 4.5 seconds and onto a top speed (where permitted) of 181mph.

Only 35 8C Spiders are destined for the UK with 500 being produced to satisfy worldwide demand. Each car costs £174,000 so probably beyond the budget for most company car drivers!  However the good news is that the other models in the Alfa Romeo line up, the MiTo and Alfa Giulietta have taken their inspiration from this car. Alfa Romeo MiTo contract hire prices are available now and the Giulietta will be on the site in 2010.

CLICK FOR QUOTE

We are currently offering an Alfa Romeo MiTo business contract hire offer at £205.38+ VAT per month. The model in question is the Alfa Romeo diesel hatchback 1.3 JTDM Turismo 3-door, offering you 62.8 mpg on combined mpg cycle and a CO2 figure of only 119g/km.

The Alfa Romeo business contract hire terms are based on the following;

 - Non-maintained business contract hire over a three year term at 10,000 miles per annum.

 - 3 rentals in advance followed by thirty-five subsequent rentals.

 - “With maintenance”, metallic paint and other vehicle options can be added at an extra cost.

 - The image shown may not represent the exact model.

Alfa Romeo MiTo

Another cracking special offer is on the site for an Alfa Romeo MiTo Hatchback 16V 1.4-litre Junior 3-door at only £191.36 plus VAT. This superb new car from Alfa Romeo delivers an impressive 47.9 mpg on the combined fuel cycle and emits only 138g/km CO2.

The offer is based on the following terms;

- Non-maintained contract hire leasing, 10,000 miles per annum over three years.

- Three rentals in advance followed by 35 subsequent rentals

- Metallic paint adds an extra cost.