Fiat Punto MyLife

Fiat has added a new trim level called MyLife, which is now available as Fiat Punto MyLife and Fiat Panda MyLife, with Bravo, Qubo and Doblo MyLife vehicles being added later this year. These are not limited editions and the new trim level focusses on style and eco-friendly technology.

In the Fiat Punto MyLife for example, you get dark tinted headlights, a special gloss finish (Piano Black) to the front and rear bumper inserts and door pillars and body coloured door handles. In addition you get 15-inch sports style wheels and front fog lights. Inside Punto MyLife has an enhanced soft touch black dashboard and sporty perforated inserts with Blue&Me telecommunications as standard.

Elena Bernadelli, marketing director, Fiat Group Automobiles UK and Ireland, said,” We’re very excited to be launching this new model strategy which offers customers the best value proposition within the core segment of each model range”.

Fiat eco:Drive Fleet

The highly successful Fiat eco:Drive system has now been launched to the fleet market after more than 34,000 private motorists have enjoyed the benefits, with over 4 million journeys now being logged and analysed on the dedicated website.

The Fiat eco:Drive Fleet system analyses mileage and fuel consumption from your company car driver journeys and then provides suggestions on how to improve efficiencies in the future. The data can be sorted in various ways i.e. by individual driver or batches of drivers.

eco:Drive Fleet is free to download from www.fiat.com/ecodrive and is available on all fleet models including 500, 500C, Punto Evo, Bravo, Qubo and new Doblo. The application can also be used on Fiat Professional commercial vehicles (equipped with Blue&Me) such as Grande Punto Van, Fiorino and Doblo Cargo.

Fiat London

Fiat’s London flagship dealer, Fiat Marylebone, has again been the venue for an international art exhibition. Around 100 guests, including art experts, celebrities and Fiat customers attended the event, where Italian artist, Franco Brescianini displayed his collection.

Tony Dittli, Managing Director of Fiat Marlebone commented “I am delighted that once again Fiat Marylebone was asked to host an art exhibition. It lends itself perfectly to these occasions and was ideal to showcase Franco Brescianini’s fine work”. The display, called Profili Femminili, was laid out across the flagship’s lower floor where normally Fiat’s range of cars (Punto, Panda, 500, Qubo, Bravo etc) are displayed.

Qubo Trekking

Fiat has added a rugged new version to their practical and versatile Qubo which will be available later this month.

The Qubo Trekking “looks tougher” (standing 20mm higher than the regular Qubo) and is tougher too, with a Traction+ system which improves handling and control in the mud, snow and other low-grip conditions.

What is also appealing is that unlike most four-wheel drive systems, Traction+ does not impact on fuel economy or maintenance costs and will be appealing to any motorist looking for an affordable off-road vehicle.

The Traction+ system works by braking the driven wheel with the lowest grip and transferring more torque to the other wheel, providing extra traction on the road. The new Qubo Trekking also comes with Fiat’s Blue&Me entertainment and communications systems and at a CO2 figure of 115g/km is also appealing to any company car driver.

Fiat 500 C offers low emssions in diesel model

Fiat has recommend that company car drivers choosing their next car should consider a Fiat product following the recent Budget. The new Vehicle Excise Duty reforms means that cars emitting between 101g/km and 140g/km CO2 ( in Bands B-E) will see a reduction in road tax next year. This will mean a lower contract hire rental as this will be reflected in the Fiat car leasing  price (Vehicle Excise Duty is included within the rental ).

Seven of the Fiat‘s nine-strong model range has variants that are going to easily satisfy the new requirements – including the 500C convertible in 1.3 MultiJet diesel guise plus the Panda, 500, Grande Punto, Qubo, Bravo and Doblo.

James McMenamin, National Sales Manager for Fiat Group Corporate Sales said ” We have a total of 38 sub-140g/km CO2 models that will benefit from the introduction of these new VED rates next year. This combined with impressive fuel economy from our cutting edge engine technology and our innovative eco:Drive system, makes a compelling case for drivers and fleet managers alike to choose our vehicles”.

Fiat Qubo

Fiat has signed up James Morrrison, the singer/songwriter, to help promote their new online-only marketing campaign.

A new micro site is being created for the Qubo and James will feature on an introduction video with exclusive performances and never released videos. Event prizes will be offered throughout March with the star prize being a Qubo for the year. This test drive promotion, for Fiats new mini-MPV, will continue throughout the whole of March to coincide with the 09 Registration plate.

Fiat is also partnering with MSN to take over the home page on its Motoring, Lifestyle and Music sites for one day.

Elena Bernardelli, marketing director for Fiat UK said ” The Fiat Qubo online event will feature in customers’ own homes, but with all the benefits of a real event, including music performances, testimonials and “goody bags” to be taken home”

Fiat has launched a new family friendly vehicle using the Grande Punto platform as a base.

This new Fiat is easy to manoeuvre like a super mini but has the space of an MPV.  There will be four versions of the new Qubo with two engine options. Fiat has fitted its award winning 1.3 diesel Multijet turbo diesel and a nippy 1.4 petrol engine. The two engine derivatives come in Active and Dynamic trim levels.

The 1.3 Multijet turbo diesel achieves a combined mpg of 62.8 mpg and a low CO2 figure of 119 g/km

Full business and personal contract hire pricing should be available shortly at Comparecontracthire.com, the UK’s first contract hire price comparison site.