Fiat Professional

Fiat Professional, the commercial vehicle arm of Fiat Group, has commissioned a new film sitcom called “The Fleet”. The first viewing of the three minute episode will be on Monday, March the 15th, in a special commercial break during News at Ten.

There will be a further nine episodes of the comedy broadcast on the Internet and the new innovative marketing campaign is the brainchild of marketing specialist krow, which has been appointed to the Fiat Professional UK advertising account.

The sitcom will follow the trials of Pete, played by top comedy actor Phil Cornwell, the fleet manager of Lightfoot Logistics. The script is written by Ali Crockett and David Scott and will feature a strong marketing message from Fiat Professional.