Driving on business, for the majority of employees, is the most dangerous task they undertake during their working life, according to official figures.
It is for that reason that the Government and the police are working together with a raft of other agencies to encourage all companies and organisations to implement best practice occupational road risk management programmes.
Key to the strategy of cutting the 200 road deaths and serious injuries a week resulting from crashes involving at-work drivers is the Government’s ‘Driving for Better Business’ programme and its network of ‘business champions’, which have been recruited to spread the safety gospel across business sectors.
The ‘Driving for Better Business’ programme is being managed by RoadSafe on behalf of the Department for Transport. RoadSafe is a partnership of leading companies in the motor and transport industries, the Government and road safety professionals dedicated to building partnerships to reduce deaths and injuries caused on the roads.
Last year 2,946 people were killed on the UK’s roads, 27,774 people were seriously injured and 217,060 people slightly injured. Apart from the emotional trauma related to road deaths and injuries there is a huge financial cost.
It is estimated that between a third and a quarter of all road traffic crashes involve someone who was at work at the time. Based on 2007 statistics that means around 730-1,000 deaths a year on the road compared to 229 fatal injuries to workers in the ‘traditional workplace’ in 2007/8. The number of occupational drivers injured in crashes is a similar percentage of the total figure - therefore accounting for up to around 82,000 staff injuries.
The cost of handling British road crashes is £18 billion per year - 1.5% of GDP - according to recent data from the Campaign for Safe Road Design, of which RoadSafe is a member. The figure includes the costs to emergency services and health and social care costs, particularly the costs of long term care to those disabled in road crashes. However, it excludes the substantial disruption and economic cost of road accidents, which amount to many billions more.
In simple terms, driving is not only dangerous for employees, when they have crashes the direct and indirect costs are huge.
Costs can be broken down into many areas - some financial others not quantifiable but nevertheless a cost to business and almost certainly hitting bottom line profits. Industry data suggests that average crash repair costs are around £700-£750 per insurance claim, but the Health and Safety Executive has calculated that for every £1 recoverable, between £8 and £36 may be lost to a company in uninsured costs.
Additionally, businesses must factor in the cost of a police investigation into any work-related crash and the business disruption that will cause.
Finally, companies can ill-afford the cost of failing to comply with the raft of legislation governing at-work driving. This ranges from health and safety laws to the Corporate Manslaughter and Corporate Homicide Act 2007 and the Health and Safety (Offences) Act 2008, which comes into effect on January 16, 2009.
Businesses should also remember that, in the eyes of the law, they are responsible for all staff who drive on business whether it is in a company-provided or a privately-owned vehicle.
Therefore, with corporate budgets continually under the microscope a quality risk management programme can significantly reduce fleet operating costs without any impact on the performance of the fleet.
A wide range of case studies highlighting how companies in different business sectors are managing occupational road risk and how that has led to them becoming ‘business champions’ can be accessed at:
By managing occupational road risk and putting in place a cycle of continuous road safety improvement a company’s fleet efficiency will be improved as vehicle downtime and staff sickness levels will be significantly reduced, resulting in a boost to the organisation’s safety image - after all the company’s drivers are also its ambassadors. Further information is also available at:
There are many benefits of having an occupational road safety risk programme and these have been itemised for any company car or van fleet or a personal individual driver.